Operations, communication and player development — in one focused platform.
Run your entire club in one system: players, events, attendance, staff coordination, parent communication, coach feedback and performance analysis.
"Strong positioning in buildup. Needs quicker scanning before the first touch."
Club managers, coaches and parents usually end up juggling chat groups, spreadsheets, payment reminders and fragmented updates. Ascend is designed around clean access, faster coordination and daily football operations that actually work.
Many platforms expose empty sections, confusing navigation and features parents cannot even use.
Even when clubs pay for software, confirmations often stay stuck in chat threads and manual follow-ups.
Most tools help with logistics, but do little for coaching feedback, development or performance review.
Ascend is structured around the real workflows of football clubs: planning, communication, player tracking and development. Clean on the surface, powerful underneath.
Players, teams, selections, staff assignments, events, attendance and training sessions — all connected.
Coaches simply speak their observations after training or matches. Ascend turns them into structured, professional feedback.
Assign coaches, analysts and physios to events, track responsibilities and move communication inside the club ecosystem.
SWA gives parents and players a clean, focused experience they can launch from the home screen. It feels immediate, stays fresh and removes the usual install and update friction.
Ascend is not just about running the club. It also supports the work that improves players, documents progress and gives staff better context.
Analysts can tag moments, assign them to teams or players and export structured clips for easy review, game reports and individual reports.
Physical data, attendance, upcoming RPE tracking and injury history help staff make better day-to-day decisions.
Some capabilities are already live. Others are being added now to make Ascend even more complete for serious clubs and academies.
All core features included. Scale only by active players.
Up to 30 active players
Free
Basic access for small clubs/testing
Up to 120 active players
€89/month
billed monthly
billed annually
≈ €0.74/player
Up to 300 active players
€179/month
billed monthly
billed annually
≈ €0.49/player
Up to 700 active players
€349/month
billed monthly
billed annually
≈ €0.42/player
700+ active players
Custom pricing
Built for large multi-club organizations
Every paid plan includes the full Ascend platform: club operations, parent communication, coach feedback, video analysis, reports and player development tools.
Starter is free but limited. Club, Academy and Elite include the same core functionality, with higher player limits.
Short, practical answers to how Ascend works for clubs, families and staff.
Only active players count toward your plan.
No. Parent access through SWA is included and not counted separately.
No. Pricing is based on active players, not staff users.
No. You can organize players into teams and selections without separate team-based pricing.
Yes. All paid plans include Ascend’s core platform, including video analysis and reports.
Yes. Starter is free for up to 30 players, with limited functionality.
Annual billing gives you 12 months of access for the price of 10.
Yes. Clubs can upgrade as the number of active players grows.
Less administrative chaos. Better communication with families. Smarter tools for player development.
