Football Club Operating System

Built for modern football clubs

Operations, communication and player development — in one focused platform.

Run your entire club in one system: players, events, attendance, staff coordination, parent communication, coach feedback and performance analysis.

One focused system instead of scattered tools and chat threads
Role-based access parents, coaches and staff only see what matters
Built for performance not just club administration
ascend.football platform hero
Live club view

One clear view of your club

Schedules, attendance, staff, player status and communication — in one modern workflow.

Tonight's session
U13 Performance Training18:00
Attendance confirmed17 / 19
CoachPhysioAnalyst
Player feedback

"Strong positioning in buildup. Needs quicker scanning before the first touch."

Why clubs switch

Most club apps add features. They do not remove friction.

Club managers, coaches and parents usually end up juggling chat groups, spreadsheets, payment reminders and fragmented updates. Ascend is designed around clean access, faster coordination and daily football operations that actually work.

01

Parents see clutter instead of clarity

Many platforms expose empty sections, confusing navigation and features parents cannot even use.

Ascend solves it Every role gets a focused experience. Parents open SWA and see only the information that matters to them.
02

Attendance still happens on WhatsApp

Even when clubs pay for software, confirmations often stay stuck in chat threads and manual follow-ups.

Ascend solves it Availability lives inside the system, linked to events, squads and staff planning.
03

Club software stops at administration

Most tools help with logistics, but do little for coaching feedback, development or performance review.

Ascend solves it Player feedback, video workflows, physical data and development tools sit alongside the operational layer.
Platform overview

One platform. Clear modules. No wasted space.

Ascend is structured around the real workflows of football clubs: planning, communication, player tracking and development. Clean on the surface, powerful underneath.

Club operations

Manage the daily life of the club in one place

Players, teams, selections, staff assignments, events, attendance and training sessions — all connected.

  • Player records with physical data and status flags
  • Team structure and selective squad building for tournaments
  • Event planning with assigned staff roles
  • Attendance tracking connected to real availability
Club dashboard Live today
Players 186
Teams 9
Today's events 7
Attendance ready 92%
Selected squad · U12 Tournament 14 players
Eben CurtmanConfirmed
Matei DinuConfirmed
Andrei PopPending
Luca MarinInjured
Voice Coach Feedback AI

Coach feedback, powered by voice and AI

Coaches simply speak their observations after training or matches. Ascend turns them into structured, professional feedback.

  • Quick voice observations
  • AI-assisted reformulation
  • Team or player-specific feedback
  • Publish directly to the player portal
Coach speaking notes during football training
Internal coordination

Keep staff aligned without scattered chat threads

Assign coaches, analysts and physios to events, track responsibilities and move communication inside the club ecosystem.

  • Role-based access
  • Event-specific staff allocation
  • Cleaner internal workflows
  • More accountability, less noise
Saturday tournament Head coach · Analyst · Physio
U14 recovery session Physio assigned
Match review upload Analyst pending
Parent update Ready to send
SWA parent experience

Fast, app-like access for families — without friction

SWA gives parents and players a clean, focused experience they can launch from the home screen. It feels immediate, stays fresh and removes the usual install and update friction.

  • Quick home-screen access
  • Notifications and event confirmations
  • Player mini profile and guardian information
  • Club messages, shop and future payments
  • Always up to date, without app-store delays
Tonight U11 Training · 18:30 Attendance confirmed
Player profile Samuel Ionescu Guardian: Elena Ionescu
Coach feedback Published Tap to open latest match feedback
Shop New training kit Available now
Parent accesing the Portal app at home
Coach and players looking at tactical information
Performance layer

Go beyond administration

Ascend is not just about running the club. It also supports the work that improves players, documents progress and gives staff better context.

Video analysis

Tag the match. Generate clips. Build reports.

Analysts can tag moments, assign them to teams or players and export structured clips for easy review, game reports and individual reports.

  • Team and player tagging
  • Faster clip export workflows
  • Individual and game reports
  • Useful for academies that want more than admin tools
Analyse mathches and player performance
Readiness & history

Better context around player availability

Physical data, attendance, upcoming RPE tracking and injury history help staff make better day-to-day decisions.

RPERolling out
InjuryActive
AttendanceActive
PhysicalActive
Football field at night under lights
Built for clubs that work under real match conditions, not generic office software.
Expanding now

The platform is already strong — and getting deeper

Some capabilities are already live. Others are being added now to make Ascend even more complete for serious clubs and academies.

Available now
  • Player records
  • Teams and selections
  • Events and staff assignments
  • Attendance management
  • SWA parent access
  • Coach feedback workflows
  • Video analysis workflows
  • Injury history layer
  • Internal staff messaging
Expanding now
  • Integrated payments
  • Tournament pages
  • RPE tracking
  • State of the art scouting reports template
  • Sponsor advertising module
Pricing

Simple pricing for football academies

Transparent plans. No per-parent fees. Choose a plan that fits your club today and expand as you grow.

Starter

€59/month

For smaller academies starting with structure.

  • Up to 120 players
  • Teams and squads
  • Attendance management
  • Parent app (SWA)
  • Messaging
See pricing

Elite

€199/month

For elite academies and clubs running full workflows.

  • Unlimited players
  • Full platform access
  • Advanced video analysis
  • Tournament pages
  • Analytics and reporting
  • Designed for premium academies
See pricing

Unlimited parents included. Staff access scales with your academy.

Comparison

See what each plan includes

Everything is designed to stay clear as your academy grows from operations into deeper development workflows.

Feature
Starter
Academy
Elite
Player limits
Up to 120
Up to 350
Unlimited
Teams
Yes
Yes
Yes
Attendance
Yes
Yes
Yes
Parent app
Yes
Yes
Yes
Messaging
Yes
Yes
Yes
Coach feedback AI
-
Yes
Yes
Player history
-
Yes
Yes
Injury history
-
Yes
Yes
RPE
-
Yes
Yes
Video tagging
-
Yes
Yes
Advanced video analysis
-
-
Yes
Tournament pages
-
-
Yes
Value example

Academy with 250 players

€119/month Approx. €0.48 per player

Unlimited parents and staff access included, so the cost scales cleanly across the whole club.

Questions

FAQ about Ascend and pricing

Short, practical answers to how Ascend works for clubs, families and staff.

How many parent accounts are included?

Unlimited. Parents access the platform through SWA and are not billed per account.

Do parents need to install an app?

No. SWA can be used in the browser or added to the home screen for app-like access.

Can we import existing player data?

Yes. Player records can be imported from Excel or CSV so you do not have to start from scratch.

Can we manage multiple teams?

Yes. Ascend is built for academies and clubs with multiple teams, age groups and staff roles.

Is there a contract?

Clubs can start with a monthly plan. Annual billing is available for better pricing.

Can we start with only some features?

Yes. Many clubs begin with core operations and parent access, then expand into feedback and video workflows.

Are payments included?

Payments are being added to the ecosystem and will be available as the platform expands.

Does Ascend include performance tools?

Yes. Ascend goes beyond administration with coach feedback, player context and video analysis.

Final call

Run your club with clarity

Less administrative chaos. Better communication with families. Smarter tools for player development.